Core Competencies

Leadership & Strategy
Experience Strategy / Product Strategy / Digital Transformation / AI Strategy / Organizational Leadership / Team Development & Mentorship / Executive Stakeholder Management / Cross-Functional Leadership / Change Management / Strategic Planning / Workshop Facilitation / Client & Partner Leadership

Product, UX & Service Design
Product Design / User Experience (UX) Design / Experience Design / Service Design / Customer Experience (CX) / Interaction Design / Information Architecture / User-Centered Design / Design Thinking / Journey Mapping / Design Systems / Accessibility / Enterprise Platform Design

Research & Insights
UX Research / Discovery Research / Behavioral Research / User Interviews / Usability Testing / Customer Insights / Experience Audits / Competitive Analysis / Data-Informed Decision Making / Research Synthesis

AI & Emerging Technology
AI Product Strategy / AI-Enabled Experience Design / Generative AI / Agentic AI Workflows / Human-AI Interaction Design / AI-Assisted Research / Intelligent Automation / Prompt Engineering / AI Adoption Strategy / Responsible AI Design

Product Delivery & Optimization
Product Lifecycle Management / Agile Methodologies / Lean UX / Rapid Prototyping / MVP Definition / Conversion Optimization / User Adoption Strategy / Personalization / Experimentation / A/B Testing / Analytics-Driven Design

Platforms & Domains
Enterprise Software / SaaS Platforms / Healthcare Technology / E-Commerce / Marketing Technology / Native Mobile Applications / Content Management Systems / Customer Portals / Digital Ecosystems

Tools
Figma / FigJam / Adobe Creative Cloud / Miro / Jira / Google Analytics / Hotjar / AI-Assisted Design Tools
Areas of Focus:
- Experience Strategy
- UX & Product Design Leadership
- AI Product Strategy
- Digital Transformation
- Design Systems & Experience Architecture
- Enterprise & SaaS Platforms
- Healthcare Technology
- Cross-Functional Leadership
Digital Strategy | Product Design | User Experience | Digital Experiences | User Interface | Artificial Intelligence | SEO/AEO/GEO | Brand Design | Design Systems | Research | Requirements | Digital Marketing | Conversion Funnels | E-commerce | Analytics | Usability Studies | Quality Assurance | A-B testing | B2B - B2C |

Digital Creative Director and Partner
Genesis Inc

I partner with startup, enterprise, and Fortune 100 organizations to define experience strategy, align cross-functional teams, and deliver digital products and customer experiences that drive measurable business outcomes.I partner with industry-leading clients to tell brand stories in creative, innovative ways by building and leading multi-disciplinary teams of experts.

genesisinc.com

Principal (Consultant)
Device Creative

I collaborate with organizations navigating growth and transformation to shape brand, product, and digital experience strategies—building systems that improve engagement, clarity, and long-term value.

devicecreative.com

Additional proffesional experience available on:

LinkedIn
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