Empowering brands through innovative, real-world digital strategies & execution

I bring a rigorous design perspective and a systems-level understanding of the end-to-end customer journey to define distinctive, scalable ideas. I lead and collaborate across cross-functional teams to solve complex business problems through product-led thinking, brand strategy, and high-craft digital execution—while maintaining an unwavering advocacy for the user.

My career spans agency leadership, startups, and consulting environments, where I’ve directed and delivered transformative digital products and brand experiences for global and category-defining brands, including Shimano, Aspen Ski Co., Kraft Foods, Frontier Airlines, Yeti Cycles, Maxar, and Mercury Systems.

Digital Strategy | Product Design | User Experience | Digital Experiences | User Interface | Artificial Intelligence | Brand Design | Design Systems | Research | Requirements | Digital Marketing  Conversion Funnels | E-commerce | Analytics | Usability Studies | Quality Assurance | A-B testing | B2B - B2C |